Business Process Innovation and Cloud Computing

Business Process Management

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Cordys, a leading provider of software for business process innovation, today announced a strategic alliance with Emirates Integrated Telecommunications Company PJSC, operating under the brand “du” in the United Arab Emirates (UAE). du will explore, test, evaluate and conduct friendly user trials with selected enterprise customers utilizing its new Software as a Service (SaaS) services composed in collaboration with the Cordys platform.

du is an integrated telecommunication services provider for consumers and business customers and operates its own telecommunications network across the UAE. du offers a complete range of telecommunication and entertainment services, including mobile and fixed line telephony, broadband Internet, TV, video on demand and specific business and consumer-oriented solutions. Using the (SaaS) Deployment Framework and the Cordys Process Factory, du will test and run mashup applications (MashApps®), hosted in its own data centre.

Farid Faraidooni, EVP Commercial, du, commented: “We are currently in the process of evaluating and selecting business software applications for deployment on SaaS for enterprises. Thanks to the Cordys Process Factory technology this can be achieved so rapidly and easily that it has been possible to demonstrate a number of these new services in weeks.”

This new proposition for end-users will offer straightforward MashApps® and a composer tool to build MashApps®, with drag-and-drop functionality for business users and out-of-the box integration with Google Apps™. Web-based, process-centric applications allow fast integration with on-premise systems and on-demand services in the Cloud.

Jan Baan, Cordys CEO, said: “We are very excited about the speed of adoption for our Cloud solutions. The new du marketplace, built on Cordys’ platform as a service technology, offers flexible and scalable IT integration and innovation services without any software deployment and maintenance. On-demand IT services on a pay-as-you-go basis will lower the cost for users, and at the same time ISVs will be able to generate predictable revenue.”

Efficiency and cost reduction remain important business drivers, but they have now become part of a complex myriad of factors that are in a permanent state of flux. Jan Baan commented: “It is clear that traditional application models that have their origins in the pre-Internet age can in no way satisfy the requirements for rapid change and innovation that companies and organizations contend with in today’s business climate. The Cordys Cloud technology makes this possible and allows organizations of any size to become flexible and to continuously optimize their business processes.”

Notes to editors

About Cordys

Cordys is a global provider of software for business process innovation and Enterprise Cloud Orchestration. The industry-leading Cordys Business Operations Platform (BOP) consists of a complete suite for next-generation Business Process Management (BPM), Business Activity Monitoring (BAM) and innovative SaaS Deployment Frameworks (SDF), delivering a complete Platform as a Service (PaaS) solution. It includes an open, integrated set of tools & technologies, including Composite Application Framework (CAF), Master Data Management (MDM) and a SOA Grid. The Cordys platform and its cutting-edge Cloud technology empowers customers to dramatically improve the speed of change, fundamentally altering the way they innovate their Business Operations to achieve a true customer-centric philosophy. Global 2000 companies worldwide have selected Cordys to achieve business performance improvements such as increased productivity, reduced time to market, higher security and faster response to ever-changing market demands. Headquartered in the Netherlands, Cordys is a global company with offices in the Americas, EMEA and Asia-Pacific.

About du

du, the integrated telecom service provider in the UAE, launched mobile telecommunication services in February 2007 across the UAE, in addition to Internet and pay TV services that du provides in some of the free zones of Dubai. Call Select, du's nationwide fixed line services for voice telephony, was launched in July 2007. By the end of 2008, over 3 million people in the UAE chose to become du customers.

Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first-of-its-kind “WoW” recharge card (which offers customers the choice between more credit, more time and now “more international” recharge option with additional credit on international calls) and Self Care.

For business customers, du business offers include Closed Business User Group and preferred International Destinations. du Broadcast Services division brings scalable media technology platforms and telecommunication solutions to the broadcast community through its world-class teleport (Samacom) and Master Control Room (MCR) facilities.

du products and services for consumers and business are available through du’s retail network, currently numbering 34 du shops located in strategic locations across the UAE, more than 3,000 authorized dealers or through du e-shop, accessible at du shops are a one-stop shop for mobile service, carrier select and the payment of service bills.

du is 39.5 percent owned by the UAE Federal Government, 19.75 percent by Mubadala Development Company, 19.5 percent by Emirates Communications & Technology Company LLC and the remaining stake by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.

Awards to date

  • du presented with an award for Best Middle Eastern Local Currency Deal 2008 by UK’s EuroWeek
  • du won two prestigious awards at UAE Web Awards 2008. du e-shop portal won the best strategic online portal award in the e-commerce category and du media club website won the bronze award in the media and press category.
  • du corporate brand launch campaign awarded a Cristal MENA award in 2008
  • du declared “Best Brand” at Telecoms World Awards Middle East 2007 for innovative branding and outstanding brand success
  • Second place in the New Brand Launch category at the GMR Effectiveness in Marketing Awards 2007
  • Silver Award for the best website in the ICT category at the UAE Web Awards 2007
  • du WoW TV Commercial awarded amongst the best 50 TV commercials in mobile telecom category in the world for 2007


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